How We Work

Giant Steps is founded on the principle of giving back and helping other entrepreneurs and real estate companies accelerate their journey to success. We believe you need to start from the end and work backwards to help you arrive at the best solutions.  Whether you are developing a product, a go-to-market strategy, M&A, or planning for the future, thinking about the outcomes of your choices first, will help you arrive at your goals quicker.

About Us

Greg Robertson co-founded his first real estate software company, IRIS, in 1992. In year 2000 IRIS was listed #192 on Inc. Magazine “Inc. 500” list of fastest growing companies in the United States and later that year acquired by Greg went on to join eNeighborhoods, one of real estate’s first true SaaS companies. eNeighborhoods was then acquired by Dominion Enterprises, who owned at the time in 2007. In 2008 Greg and his co-founder Dan Woolley went on to start, W+R Studios. W+R Studios created one of real estate’s most popular SaaS solutions, Cloud CMA. Cloud CMA and the rest of the Cloud Agent Suite have over 700,000 subscribers in North America. W+R Studios was acquired by Lone Wolf Technologies in December of 2020. Greg was the General Manager of the MLS division at Lone Wolf until August 2023.

With over 30 years in the organized real estate industry Greg is very passionate about helping others find success.

Greg is an active public speaker and is an author of the book, “The Art of the CMA”. Greg publishes the industry technology blog, Vendor Alley. He also publishes two industry podcasts, Listing Bits, and is co-host of Industry Relations with Rob Hahn.

Dan Woolley is a business builder who has appeared on the Inc 500 list twice and the Inc 5000 list seven times with three successful exits.

Most recently Dan served as the Senior Product Director at Lone Wolf Technologies in charge of the Cloud Agent Suite – Cloud CMA, Cloud Streams, Cloud MLX, and Cloud Attract – web based subscription software for residential real estate agents, brokers, and MLSs.

Before that Dan was the Co-Founder and CTO of W+R Studios from June 2008 until December of 2020 when they sold the company to Lone Wolf Technologies. W+R Studios appeared on the Inc 5000 list of fastest-growing private companies in America every year from 2014 to 2020.

Dan has been creating technology solutions for the real estate industry since 1992 and his specialties are building teams, products, and equity in the form of fast-growth companies.

Prior to co-founding W+R Studios, he served as the Senior VP of Technology for eNeighborhoods, number 84 on the 2005 Inc. 500 list. While there he managed products such as, MLS Alliance, WyldFyre, and eNeighborhoods. The company was sold to Dominion Enterprises in March of 2007.

Before eNeighborhoods, Dan was the co-founder of IRIS, number 192 on the 2000 Inc. 500 list. At IRIS, Dan created the Lightning line of software, including Lightning MLS Access and Lightning CMA Plus. The company was sold to Homeseekers in 2000.

Dan previously served on the Board of Directors of FBS Data Systems – makers of the FlexMLS system – and on the Board of Directors of the Real Estate Standards Organization – the group in charge of real estate technology standards.

Dan earned his BS in Information and Computer Science from the University of California – Irvine.

Staci Wood is a seasoned professional entering her 24th year of extensive experience in the real estate industry. With a Masters in Business Administration (MBA), and a dynamic background spanning product management, marketing, strategic planning, and MLS expertise, Staci has consistently demonstrated her proficiency in navigating the complex landscape of real estate markets. She kickstarted her career at RE/MAX Holdings, playing a pivotal role revolutionizing the way consumers searched for homes, launching the first franchisor run national real estate search portal, She spent 12 years cementing her reputation & elevating RE/MAX’s technology offerings to new heights.

In 2012, Staci’s passion for driving industry advancements led her to REcolorado, the regional MLS in the Denver, CO area, where she assumed the role of VP & Chief Product Officer. In this capacity, she oversaw a multitude of critical functions, including strategic planning, product management, vendor & industry relations, training, operations, marketing, communications, and media relations, further solidifying her status as a visionary leader. She has honed her skills in product management, meticulously crafting and overseeing the development of innovative solutions tailored to meet the evolving needs of both real estate professionals and their clients. It was at REcolorado where she sharpened her strat planning skills by synthesizing insights from market research, industry trends, and stakeholder input, she created a roadmap for long-term success and sustainability. 

With innovation driving her ambition, in 2021 Staci embraced a new challenge with groundbreaking real estate start-up, Pacaso, as head of MLS & Brokerage Operations. Her proficiency in leveraging industry partnerships to inform decision-making processes and optimize operational efficiencies has been instrumental in driving organizational effectiveness and fostering collaboration within the real estate ecosystem.

Her experience with a national franchisor, one of the top 20 largest MLSs and most recently with a real estate start-ups has enabled her to effectively navigate challenges and capitalize on opportunities in our industry. 

Ohan Antebian is an accomplished and forward-thinking professional with a comprehensive background in the residential real estate industry. Ohan brings a unique blend of strategic thinking, operational excellence, product leadership, and a keen technology orientation.

His career has been marked by a passion for innovation, the ability to build high-performing teams, and an unwavering commitment to fostering trusting relationships. With a deep-seated financial acumen and a growth-minded approach, he has consistently driven business success and achieved exceptional results throughout his career. Ohan’s ability to blend strategic thinking, operational excellence, product leadership, and technology orientation sets him apart in the field. Ohan has worked for and with some of organized real estate’s top companies including:

  • Lone Wolf Technologies
  • RealtyTrac
  • CoreLogic
  • HomeSpotter, LLC
  • Realtors Property Resource
  • Black Knight
  • KW Realty Group
  • Real estate on the Web, INc.
  • Move, Inc.

Ohan has a Master’s in business administration (MBA) from Colorado State University, with a concentration in Computer Information Systems and a Bachelor of Business Administration (BBA) from Temple University, with a concentration in International Business.

Areas of Impact


Are you a new vendor with a product you want to launch in to the organized real estate space? Are you an existing vendor who wants to expand their product offering in the fastest way possible? At Giant Steps we have “been there and done that” a hundred times over. Our experience will help you avoid common pitfalls and get your product to market faster.

Speaking Engagements

Do you need a dynamic presenter at your next trade show or conference? Would you like a presenter who can both entertain and educate your board/leadership on the current events of the industry? Greg Robertson will customize a compelling presentation that will make your audience learn, laugh and most importantly make them think.

Strategic Planning

Giant Steps’ strategic planning acumen has been instrumental in guiding organizations through periods of transformation and expansion. Our ability to analyze local market conditions, identify opportunities, and formulate actionable strategies has consistently delivered tangible results, positioning companies for long-term success in competitive markets.

Product Advisement

Giant Steps’ expertise in product management offers a comprehensive suite of services tailored to meet the unique needs of real estate organizations. From product evaluation to go-to-market strategy, integrations, and agent perspective, we deliver invaluable insights and guidance to drive success.

Vendor Partnerships

With a deep understanding of MLS operations, Giant Steps offers insight into strategic partnerships between MLSs and vendors, what works and what doesn’t, leveraging our extensive network and industry knowledge to identify mutually beneficial opportunities.

Operational Efficiency

Leveraging our expertise & eye for detail, businesses can streamline operations, optimize workflows, and enhance productivity. Giant Steps’ proven track record in identifying inefficiencies and implementing strategic solutions ensures that resources are utilized effectively, costs are minimized, and overall performance is maximized.

Reach Out

Giant Steps Company, LLC